heat & heart film festival
branding + identity
Heat & Heart is a Valentine’s Day–themed outdoor film festival concept set in Phoenix, Arizona, celebrating nostalgic 2000s rom-coms and romantic classics. The visual identity blends soft desert-inspired pastels with playful, love-centric motifs to create a warm, inviting atmosphere. The project includes a full brand system and event collateral such as posters, merchandise, social graphics, and on-site signage, all designed to reflect the festival’s dreamy, cinematic personality. Through cohesive typography, illustration, and photography, the branding captures the magic of shared movie nights, creating an experience that feels both romantic and modern.
HEAT & HEArt poster
HEAT & HEART popcorn / HEAT & HEART blanket / HEAT & HEART WAter bottle / HEAT & HEART tote bag
Heat & heart facebook POSTS
Heat & heart INStagram POSTS
heat & heart promotional billboard #1
heat & heart promotional billboard #2